Kirby Wisdom

On Saturday, July 18, 2026, we're celebrating an incredible milestone—The Shad Co.'s second anniversary—and we want you to celebrate with us! From 12:00 PM to 4:00 PM, our shop will transform into Shad Fest, an afternoon packed with industry-leading bike brands, exclusive giveaways, product demonstrations, food, drinks, games, prizes, and some surprises you won't want to miss. Whether you're a longtime customer, a weekend rider, a mountain biker, a road cyclist, or you've simply been...

The latest generation of electric mountain bikes has completely changed what's possible on the trail. Today's eMTBs are lighter, quieter, more capable, and more refined than ever before. Whether you're looking to ride farther, climb steeper terrain, or simply maximize your time on the trails, modern electric mountain bikes offer an incredible riding experience without sacrificing the handling characteristics that mountain bikers love. At The Shad Co., we've carefully selected some of the...

Let's be real: Phoenix has some of the best mountain biking in the country. We've got year-round riding, incredible desert scenery, hundreds of miles of trails, and everything from mellow family cruises to genuinely terrifying technical descents. If you can't find something to ride here, you're not trying. But here's what we see at The Shad Co constantly: people show up from out of town (or are new to the area) asking "where should I ride?" and we need to play twenty questions to figure out...